We understand

The burden of wasted budgets in fragmented campaigns

Businesses often struggle with fragmented campaigns where budgets ❛evaporate❜ while the brand voice remains lost in the noise. At 91 PIXEL, our solution isn’t found in generic theoretical templates, but in the establishment of a unique strategic ❛operating system❜. Every positioning choice is analyzed through internal data and behavioral insights, ensuring each move optimizes resources and yields tangible results.

What we deliver

Conversion-optimized task ecosystem

Six core pillars designed to build a solid and highly synchronized marketing foundation from the ground up.

Data & asset auditing

Rà soát toàn bộ lịch sử marketing, đánh giá sức khỏe thương hiệu hiện tại để tìm ra các “điểm mù” đang gây thất thoát dòng tiền của bạn.

  • SWOT & historical data analysis
  • Current channel performance assessment
  • Budget leakage report

Dual-process theory application

Applying Kahneman’s Two Systems to craft messaging that triggers emotions (System 1) and satisfies rationale (System 2).

  • Decision-maker persona analysis
  • System 1 messaging (emotional)
  • System 2 messaging (logical)

AIDA funnel architecture

Thiết kế lộ trình khách hàng mượt mà, từ việc thu hút ánh nhìn đầu tiên đến khơi gợi nhu cầu và thúc đẩy hành động chuyển đổi cuối cùng.

  • Attraction strategy (attention)
  • Conversion triggering (action)
  • Budget leakage report

Budget reallocation

Smart cash flow routing. Transforming 40% of hidden marketing costs and optimizing 10% of wasted budget to maximize ROI.

  • Eliminating hidden marketing costs
  • SMART goal setting
  • Performance-based budget allocation

Distribution channel planning

Identifying the optimal platforms to ensure consistent brand messaging and precise target audience coverage.

  • Key channel selection
  • Touchpoint mapping
  • Campaign synchronization playbook

Technical tracking setup

Xây dựng nền tảng thu thập dữ liệu chuẩn xác ngay từ ngày đầu, biến mọi hoạt động chiến lược thành các chỉ số có thể theo dõi “real-time”.

  • Tracking script setup (GA4 / Pixel)
  • Flow analysis tool integration
  • 90-day reporting dashboard setup

Execution capacity

Our projects

Over 100+ digital products delivered. We partner with passionate business owners to create digital platforms that yield tangible results.